Its Never Too Late

Its Never Too Late to start your business, change your career or your visual identity/branding, go back to school or start marketing your current company with the proper marketing mix.

Just because “I’ve/we’ve always done ________ (fill in the blank) this way” does not mean you have to continue to do “it” (whatever “it” is) the same way. I know we’ve all heard this before and some of us have even been guilty of espousing this non-sense.

It’s real simple – Its Never Too Late to make a change. And sometimes a change is exactly what is needed to move you or your company forward. Often times we just need a little push or reminder that change is a good thing! I know change may be scary and the fear of the unknown can be intimidating – but sometimes a little fear is what is needed to jump-start our new brand, marketing initiative or career (interchange with what is important in your life.)

Recognizing a change needs to be made is the first step in the right direction, but often times we get stuck in first gear. Think about what it will take for you to actually pull the trigger to get you or your company moving in the right direction.

It could be your company is losing market share or brand recognition or possibly you haven’t updated your skill-set and you are being overlooked for that well deserved promotion. Or it may be you are sick and tired of being sick and tired.

Whatever your reasoning I’m certain you will find the below tips helpful while you contemplate your transition.

  1. Are your current or future business decisions based on an established brand strategy?
  2. Have you identified your business goals and tied your brand strategy to them?
  3. Can you quickly identify your audience, who the decision makers and influencers are?
  4. If your brand no longer existed would your customers/boss/associates feel the loss?
  5. Can you articulate the difference between what matters to you and what matters to your audience?
  6. Can your customers or audience clearly and simply state why your brand is important to them and how it is radically different?

The above is referencing branding but you can relate them to every aspect in your life. No matter whom your audience is; think about the image you want to portray and what it is you want to change.

Keep the above tips in mind to help steer you in the right direction and remember: It’s Never Too Late!

A great resource on change is “Who Moved My Cheese” by Spencer Johnson M.D.

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” ~ Jim Rohn

“Without strategy, execution is aimless. Without execution, strategy is useless.”         ~Morris Chang


Author: Carrie L. Devone

Living & Learning...

2 thoughts on “Its Never Too Late”

  1. These are some great go-to simple pearls of wisdom for those who are marketers by trade or entrepreneurs who are still at a point where they are wearing multiple hats and handling marketing themselves. I’ll be referring back to these tips often. Great article


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