What Is Branding & Why It Is Important

For the most part, when people think of branding they do not necessarily understand the concept. Some have heard the term before and many think they know what it is but very few comprehend the true meaning and importance of branding. So we are going to explore what branding is and how it is important to you and your company.

Let me begin by imposing the KISS (Keep It Simple Sweetie) theory on you.

What is Branding?

  • Branding is DELIBERATE
  • Branding is DIRECT
  • Branding is EFFECTIVE
  • Branding is EMOTIONAL
  • Branding is POWERFUL
  • Branding is SIMPLE
  • Branding is YOU!

The primary goal of branding is to be memorable. You want people to think of your product, service or website first.

You want to be seen as the expert in your field. For example when you read the words; “Just Do It” you think Nike. When you see a swoosh you think Nike. Why is that? It’s because it’s what Nike wants you to think.

You can do this for your business too. When you are developing your logo (which is one of the most important components of your brand) keep it simple and easy to identify. Good examples of effective logo’s are BMW, McDonald’s and of course Nike.

If people do not remember what your logo looks like, they will not recognize it and most certainly will not remember your brand.

As a matter of fact, your brand can be your company name but do not underestimate the importance of font and color. Your logo design is so crucial to your company and your brand – I suggest creating a budget to have a consultant/designer work with you to create your logo.

Once you’ve established your brand name (i.e.: CLD Consulting) and your logo design (see above) it’s now time to establish recognition with your clients and potential clients.

There is no magic wand to gain customer recognition or loyalty. But the simplest thing to remember is: the more people who see your brand, the more likely they are to remember it. One way to make this happen is to make sure your brand appears any and everywhere – all the time.

Until the next time…Your brand is what you make it; so make it memorable!

For additional information on our services please visit us at www.cldconsulting.net


The Power of Self!

Welcome to the blogging world of CLD Consulting! This is our first blog and going forward, our intention is to provide you with helpful tips within the realm of marketing, business and general information applicable to your daily life.

Our first topic is focused on “The Power of Self!”

Life takes many twists and turns the way in which you choose to deal with the numerous dilemmas’ coming your way will make all the difference in your moving forward.

The best thing you can do for yourself in business and otherwise is: when you are in a situation – sit back and develop a plan. In other words create and implement a strategy, but it is imperative for your strategy to have wiggle room for flexibility.

Once you become accustomed to developing a strategy for every aspect of your life you begin to trust yourself more; recognizing the power lies within you!

You have the strength to make your dreams come true. Believe in yourself and have faith and everything the universe has in store for you will become your reality.

Keep believing in yourself; even when you come across naysayers trying to dim your light. They do not know your plan or your strength – so do not give them the power to tell you what they think is “best” for you. Just hold on tight and let them say what they may, keeping in mind you know your universe is what you make it.

Sure you will experience bumps and bruises along the way simply keep believing in your power and hold on tight…the ride is interesting!

Until the next time, remember – You are where you are because it is where you need to be.

For additional information on our services please visit us at www.cldconsulting.net