For the most part, when people think of branding they do not necessarily understand the concept. Some have heard the term before and many think they know what it is but very few comprehend the true meaning and importance of branding. So we are going to explore what branding is and how it is important to you and your company.
Let me begin by imposing the KISS (Keep It Simple Sweetie) theory on you.
What is Branding?
- Branding is DELIBERATE
- Branding is DIRECT
- Branding is EFFECTIVE
- Branding is EMOTIONAL
- Branding is POWERFUL
- Branding is SIMPLE
- Branding is YOU!
The primary goal of branding is to be memorable. You want people to think of your product, service or website first.
You want to be seen as the expert in your field. For example when you read the words; “Just Do It” you think Nike. When you see a swoosh you think Nike. Why is that? It’s because it’s what Nike wants you to think.
You can do this for your business too. When you are developing your logo (which is one of the most important components of your brand) keep it simple and easy to identify. Good examples of effective logo’s are BMW, McDonald’s and of course Nike.
If people do not remember what your logo looks like, they will not recognize it and most certainly will not remember your brand.
As a matter of fact, your brand can be your company name but do not underestimate the importance of font and color. Your logo design is so crucial to your company and your brand – I suggest creating a budget to have a consultant/designer work with you to create your logo.
Once you’ve established your brand name (i.e.: CLD Consulting) and your logo design (see above) it’s now time to establish recognition with your clients and potential clients.
There is no magic wand to gain customer recognition or loyalty. But the simplest thing to remember is: the more people who see your brand, the more likely they are to remember it. One way to make this happen is to make sure your brand appears any and everywhere – all the time.
Until the next time…Your brand is what you make it; so make it memorable!
For additional information on our services please visit us at www.cldconsulting.net